Self portrait 2013

About  me
by SUN PSM

Photographer and Filmmaker

More than 20 years working in audiovisual items

This is the story of Sun Psm, was borned in Valencia, Spain and named on March 23, 1979, Alfred Ramírez González.

Since I was a little boy... (The photo above is where I grew up, Puerto de Sagunto.)...I saw myself always very attracted by the seduction of cinema, television and theater. I remember perfectly well that my parents in the 80's bought our first video recorder.

Soon, at an early age I started watching movies thanks to that device and films like "The Good, the Bad and the Ugly" by Sergio Leone, "Jaws" by Steven Spielberg, "The Goonies" by Richard Donner, "The Best" by Barry Levinson, etc... or Spanish films like "La Vaquilla" by Berlanga entered my heart and my head forever. 

I have perfectly defined images in my adult mind of that idyllic childhood, spending hours and hours watching with my brother Ivan, movies and cartoons like the films of "Mortadelo y Filemon", those made by Rafael Vara in the 70s. Still in time I have recorded the voices of the Spanish dubbers of the characters of that famous Spanish comic book created by the great Francisco Ibañez and that triumphed in the twentieth century.

In the 90's, the best gift came to my house: Canal +. The first pay TV in Spain. A TV that bet on sports and movies. Big words. My two great passions in a Magic Box, in front of me two meters away, at the click of a remote control to enjoy hours and hours of sport and cinema, and without commercial breaks in the middle of the movie.  And if to that pay TV we added the video record. The combination was perfect, I could record all the movies that my brother Ivan and I wanted. And so it was, as I tell you, throughout my childhood and adolescence we had a list of recorded movies that more would like to have one of those Video Clubs disappeared that shone so much in the decades of the 80s, 90s and went adrift at the entrance of the new century. 

At the end of the 90's, the spanish magazine "FOTOGRAMAS" specialized in Cinema was monthly bought by myself, it was something that I was doing for many years and the family tradition of going to the theater regularly, made me embark on a local theater company. I remember leaving my teenage years, at the age of majority, when I turned 18, I spent some very sweet years learning and enjoying the feeling of being a theater actor. I can also add that my passion for theater comes from a very young age, when my aunt Vicky took me many times to Valencia to see numerous Theater plays such as "La Fura dels Baus", "Dagon Dagoll" or "La cubana" and at school I was always chosen to be the main actor in the successive plays we did in my Catholic School of Sagunto "San Vicente Ferrer".

 

At the beginning of the new century, years of expanding my horizons, I remember many trips, many new friendships, a lot of partying and a lot of electronic music with the arrival at the University of Valencia. There I laid the foundation of a good linguistic knowledge, I studied languages, English and Italian Philology.  A very good stage in my life where I can assure that it was the first stone of the person I am right now. It was like leaving the nest to start flying and keep flying.

Once this stage was over, the Rave world and the night had taken over my being; and the love of music, Techno ,Hard-Techno, House, Electro Techno, IDM Downtempo, Chill Out etc, new musical concepts; electronic, metallic, dark and elegant, at the same time melodic, enveloping and with a very marked 4x4 base, captured my heart and my whole being. Bands like "AIR", "Four Tet", "M83", "Aphex Twin" or "Boards of Canada" fed my creative mind and gave meaning to my life. 

My love and devotion to listening to and creating electronic music and live visuals would never leave me. I became a music lover and I created a very good music library, covering myself in the styles mentioned above, without forgetting Rock, Rap,Hip Hop, Indie, Alternative Pop and many others styles.

I started working in clubs as a VJ, under the name of PSM VJ, and I created with 3 friends of all my life an electronic live cinema band: "Producciones Sol de Mexico"

We will make a pause here, from this time my alias is born: SUN PSM ; “Sun” for Solete, Little Sun as MY FRIENDS usted to call me  and “PSM” for Producciones Sol de Mexico. 

- What was PSM! ? “Producciones Sol de Mexico". PSM! is a Valencian group that made Electronic Live Cinema.

Four music and video producers come together on one stage to create an audiovisual journey merging music and live cinema.  Visual edition and electronic music all at once in real time. 

Members:

-Dani Ballester : composer, sequencer and dj.

-Jordi Ruiz: composer and keyboards.

-Jordi Blasco: video director, scriptwriter, photographer and vj.

-Alfred Ramirez: video director, scriptwriter, cameraman and vj.

From 2005 to 2014 we were touring Europe in video-art and creation festivals. I remember those years as the most creative of my life. Always behind a computer, always looking for a plug and looking for a new story to tell. Film festivals like "REC de Tarragona" where we won the "Live Cinema" section in 2008, art festivals like "Imaginaria" in Castellón, or "VJ FEST" in Istanbul are performances that I remember with a very good taste in my mouth.

Besides being my passion and my job, I wanted to study and professionalize myself to the maximum in this field, I studied in Valencia, a higher degree in audiovisual and entertainment production, in the Juan Comenius College between 2006 and 2008.

I even did several courses of video editing, both "Adobe Premiere Pro" or live production as "RESOLUME" throughout Spain.  

I finally managed to work assiduously in various audiovisual projects such as "Ocio Urbano TV", various short films and settle as an audiovisual teacher, "Photo and Video" giving workshops to both children and adults throughout all Valencia.

From the decade of the 2010s, around the year 2011, the arrival of digital cameras with interchangeable lenses, something unique and extraordinary was born in me. I, until this year I had seen myself as a video specialist, either video camera, video editor, video jockey, etc ... always linked to the video. Well, when I bought my first CANON 5d Mark II, my visual world grew exponentially because I started to be what I am now, what I feel I am, really now... I am a Photographer.

I have been working for a long time as a Photographer and Videographer, all over the world, Spain, Italy, Switzerland, Germany, Dominican Republic, USA, Mexico, etc... I consider myself an All Terrain, I have been working for many years in Sports, Weddings, Portraits, Events or Architecture.

 

If you need an image, either static or moving trust Alfred Ramirez aka SUN PSM. 

Passion, intention and courage are three ingredients that will not be missing when it comes to me making a new audiovisual work.

I PROMISE YOU

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